Strategic Planning
The experience of working with a leading Academic Medical Center provided an opportunity to delve into strategic planning and the development of a marketing infrastructure. It included a comprehensive approach from assessing team structures to implementing a robust strategic plan. I led a team that successfully navigated through numerous challenges to establish a more effective and forward-thinking marketing department.
As a trusted partner of the client, I consistently demonstrated our team’s ability to guide, innovate, and adapt. The approach was not just about implementing changes but inspiring a culture of continuous improvement and strategic thinking.
Project Components:
Initial Assessment: Conducted thorough evaluations comparing the marketing departments of various top hospitals and health systems, utilizing in-depth interviews and surveys.
Key Research Findings: Identified essential trends, such as the varying size of marketing teams and the integral role of digital functions across institutions.
Hospital Insights: Gained valuable perspectives from various health systems on change management, team empowerment, and the importance of content creation.
Internal Reviews: Engaged with 34 team members to understand their views on professional development, identifying structural and process improvement needs.
Strategic Planning Process: Partnered with department leaders to align marketing efforts with the organization's business priorities, laying the foundation for future strategies.
Implementation: Proposed staffing structures and hosted collaborative sessions to enhance team collaboration and integration.
Outcomes:
Complete Brand Overhaul: Transformed the brand identity to align more dynamically with the shifting market and evolving consumer preferences.
Department Restructure: Streamlined the marketing department, enhancing role clarity and ensuring greater synergy with the organization's strategic objectives.
Enhanced Marketing Technology Stack: Evaluated and implemented advanced marketing technologies, including a new CRM system, to streamline processes and improve campaign effectiveness.
Improved Ways of Working: Established a culture of transparency, respect, and collaborative efficiency, significantly enhancing internal communications and operations.