At the forefront of marketing to deliver transformative results.
VP, Marketing & Communications
Emids | Franklin, TN
May 2018 – Present
I lead a team in crafting and executing comprehensive marketing campaigns, driving growth through targeted advertising, sales collateral, and social media. Additionally, I oversee the highly successful Healthcare Summit and play a pivotal role in safeguarding and evolving the Emids brand through key organizational milestones.
Client Relations Manager
Revive | Nashville, TN
August 2015 - February 2018
I guided the development of engagements for multiple healthcare clients, overseeing CRM selection, integrated campaigns, and brand strategy for Health Systems and Payers. Leveraging data insights and digital platforms, I provided credible marketing solutions, consistently growing and retaining clients, including managing the top two profitable accounts, while exceeding expectations as the client liaison.
Senior Account Executive
Ogilvy Health | Parsippany, NJ
July 2012 - August 2015
I spearheaded strategy and integrated initiatives for client tactical planning, facilitating discussions with Healthcare Providers, Payers, and Consumers across regional and national campaigns. I managed the overhaul of convention presence, led the launch of a new indication for XARELTO, and prepared over 100 detailed submissions for FDA review weekly.
Client Services Manager
Visible Technologies | Boston, MA
June 2009 - July 2012
I oversaw major B2B Enterprise accounts, including Dell and Cisco, and analyzed client marketing strategies to optimize campaigns using Maestro Marketing Analytics. I organized and conducted product trainings, client meetings, and on-site executive training sessions on a monthly and quarterly basis.
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ABM Certification: Foundations (Demandbase).
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Proficient in various tools and platforms including Cvent, Google Analytics, Salesforce CRM & Marketing Cloud, and more.
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Skilled in leveraging social media platforms such as Facebook, Instagram, LinkedIn, and TikTok for effective marketing strategies.
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Experienced in utilizing program management tools like Asana, Kantata, and Niice for efficient project management.
Skills
Community Involvement
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Girls Write Nashville
Event Volunteer
I assist with coordination and onsite event management for Girls Write Nashville, a nonprofit songwriting mentorship program in Nashville, TN, fostering empowered expression and positive community for teen girls.
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Musicians On Call
Volunteer Guide
I serve as a Volunteer Guide for Musicians On Call, delivering the healing power of music through virtual programs and guiding musicians at local Nashville hospitals.
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Pet Community Center
Executive Board Member
I actively participate as Vice Chair for Pet Community Center, dedicated to strengthening the human-animal bond through accessible veterinary care and support services, and contribute to various committees including fundraising and Art for Animals.
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Small World Yoga
Instructor
As a Volunteer Instructor for Small World Yoga at Room in the Inn, Rolling Hills Hospital, and the Nashville Public Library network, I contribute to connecting people and building community through increased access to yoga.
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Young Leaders Council
Program Participant
I joined the Young Leaders Council (YLC) in its Fall 2019 cohort, established in 1985 to expand and fortify Nashville’s volunteer leadership base through board internships at non-profit organizations.