Welcome!

I'm Libby, and I'm thrilled to share my journey with you. I blend my expertise in strategic content marketing with impactful demand generation to drive growth. My focus is on innovative solutions and relationship-building for effective strategic execution. With a deep understanding of the healthcare marketing landscape, I am committed to helping organizations achieve both immediate and long-term success.

My dedication extends beyond the workplace; my involvement in community organizations like Musicians On Call, Pet Community Center, and Small World Yoga reflects my commitment to making a positive impact every day. Join me as we explore innovation, success, and community engagement across the healthcare industry and beyond.

Experience

VP, Marketing & Communications

Emids
Franklin, TN
May 2018 – Present

Client Relations Manager

Revive
Nashville, TN
August 2015 - February 2018

Senior Account Executive

Ogilvy Health
Parsippany, NJ
July 2012 - August 2015

Client Services Manager

Visible Technologies
Boston, MA
June 2009 - July 2012

Programs

A top academic medical center underwent a strategic review of its marketing department, culminating in a comprehensive plan to align priorities and functions with the organization's transformational goals.

In 2022, Emids went through its first rebrand in a decade, encompassing a new logo, visual identity, mission, vision, brand promise, and the launch of a redesigned website.

A Northwestern health system and payer sought a marketing plan for the upcoming calendar year, aiming for a comprehensive strategy encompassing foundational messaging and integrated campaigns following recent acquisitions.

The Emids Healthcare Summit annually convenes industry leaders, innovators, and experts to explore emerging trends and drive forward-thinking strategies shaping the future of healthcare innovation and delivery.

Get in touch.

If you're looking to elevate your brand and strategic initiatives to the next level, I'm here to help make that happen. Let's collaborate to turn your visionary ideas into impactful realities.

Libby Werner

Crafting Transformative Strategies for Brand & Marketing Success